Saturday, May 28, 2005

8 Action Steps to Build Effective and Sales Strategy by Bukit Sorrento



The 6th Pillar Program is all about DOING. It sets out 8 Action Steps to follow, one per week. Each one will be very short (yes, I promise) and will focus upon one simple, do-able, fast, effective and sales-building strategy.

Originally introduced to help members of SiteSell.com's 5 Pillar Program, it was so well received that "graduates" urged us to provide it to a wider audience, so that all affiliates (or those considering this wonderful, product-free way to generate revenue), could benefit from these all-important fundamentals.

Here's what one graduate of the 6th Pillar Program, 5 Pillar Affiliate John Curgenven (john@aLOTeasier.co.uk), e-mailed as feedback...

"Overall I think it is a very good program for someone like me - many interests, lots to do, on the go all the time, in an environment where there are always distractions. It ensured that I reserved a time slot for uninterrupted concentration - I let my family know that I did not want to be disturbed and I switched the telephone to answerphone.

I looked forward to each task and found that it provided food for thought and subsequent inspiration for activities not necessarily spelled out in the program. i.e. It made me think.

The 6th Pillar Program offers a much better way of "kicking-off" for someone looking to get the ball rolling but who has very little time - until success justifies more of it."

The 6th Pillar Program is not just for the time-pressured. It will also help you if you are new to affiliate programs, or if you have not been successful despite your efforts to date.

It's really just a matter of doing the right things... and not wasting time on strategies that do not work.

Which brings us to "the secret" to success...

Just get started. Yup, that's it...

Do one thing. Do it right.

And then, and only then, do another.

All the essentials are here. While some of the material, naturally, has a "SiteSell context," it is easy to "fit" the information and strategies and Action Steps to your own affiliate business, no matter what its nature.

You are responsible for bringing just one thing to the table... motivation. Make the commitment to succeed, and then just DO it.

Do what?

This 6th Pillar Program. Do it the way it was originally meant to be done. Each installment was a short e-mail, delivered one per week. Each installment ends in one "to do"... your Action Step for the week... the execution of a practical, proven strategy. You can implement each in minutes, respecting your many time commitments to job, family, and friends.

If you follow the whole program, you will have made a solid start and you will be earning. Simply set aside one 15-minute block of time per week to implement one Action Step of the 6th Pillar Program and your business will be off and running! Building significant affiliate revenue is well within your grasp. It all begins with that first step. So..
Go to Issue #1
About the Author
HEY!... Wake Up and Build Your Own E-business!

Checklist for finding profitable affiliate programs by Bukit Sorrento



High quality product or service -- remember, its your reputation that is on the line (and online!). Dont recommend products that UNDERdeliver.

+ Merchant has a good site that sells effectively.
+ Ability for affiliate to link straight to individual products, rather than just to the home page. (If the visitor has to find the product that you recommend, your Conversion Rate plummets.)
+ Type of payment model... Pay-per-sale and pay-per-lead are good. This is
true performance marketing. If your referred visitor delivers the desired
response, you get paid.
+ Affiliate Support...
Accurate, reliable real-time online accounting, preferably with some kind of ability to audit by spot-checking
Detailed traffic and linking stats
Notification by e-mail when a sale is made
Useful marketing assistance, provides traffic-building and sales-getting tools
High-quality newsletter that educates, trains, and accounts for amounts earned
Professional marketing materials available
Affiliates receive discount on products

Great affiliate support is important for a between the lines reason, too. It indicates a high degree of commitment to the program and its affiliates.

+ Pays good commission -- hard goods have lower margins than digital ones.
So their commissions will be lower. Still, you should make at least 10% (hard good) or 20% (digital good) on any product that you recommend. Dont be scared off by low-priced products if they offer a good % commission -- the lower dollar value per sale is offset by the higher sales volume.
+ Must be free (no charge) to join, no need to buy the product.
+ Lifetime commission -- if the program pays a commission on future sales of other products to customers that you refer, this is a huge plus.
+ Two-tier commission -- if the program pays a commission on affiliates who join because of you, this is also great.
+ Lifetime cookie -- Do you receive a commission if the person you referred
returns and buys within one month? Three months? The cookie that tracks this should not expire.
+ Restriction on number of affiliates -- you wont find many of these. But if you do, grab it.
+ Monthly payment, with reasonable minimum.

Research, prune, pick and start building your affiliate business

http://affiliates.sitesell.com/build-income.html
About the Author
Copyright of SiteSell.com.