Saturday, June 25, 2005

Higher Commission Is Not Always Better by Chet Brzezinski



I have seen it a million times, especially from newer affiliates. They find two similar affiliate programs and immediately assume that the one that pays the highest commission is automatically the better affiliate program... not true! As an affiliate you need to look beyond the commission and evaluate the entire program. Yes, high commission are always nice to have but there are some things to look for that can make a high commission affiliate program practically worthless and a waste of your valuable time.

The first thing that you should look at is see how much the merchants are charging for their products. Merchants that pay a high commission is usually passing it off in the product prices. By boosting their prices up they make up for paying their affiliates high commissions by trying to get the customers to pay the bill. If the price is to high the customer will leave the merchants site and search for another merchant with lower prices. So you can promote the higher commission merchant to your hearts content. But if the prices are just to high for the customers you are simply wasting your time and effort on a dead cause.

Another thing to watch for is merchants that offer high commission but then have traffic leaks all over their site. It could be banner ads from affiliate programs they joined themselves, adsense ads posted all over, and even a toll free phone number for the customer to call in their order. Some merchants even offer discounts if they call in their order rather than placing their order online. Leaving you with nothing on the commission.

Now, if you go with the merchant that pays a slightly less commission but has much lower prices, and no traffic leaks then the customer is going to buy from them instead of the other merchant, therefore, giving you more conversions which will make you alot more money in the long run.
About the Author
Chet Brzezinski has been in the affiliate marketing and affiliate management industry since 1997. View more affiliate program related articles at any of Chet's sites below:
http://www.affiliate-program-review.com
http://www.proudmedia.com

Learn How to Improve the Performance of your AdSense Account some New Features. by Ramdayal Yadav



Learn How to Improve the Performance of your AdSense Account some New Features. by Ramdayal Yadav

Google introduced some new features to AdSense account. When I checked its really useful, So I request to all adsense members to
Check below given points to increase your AdSense Revenue. This is equily important for Publishers who will going to join AdSense.
If they read this points and put banner accordingly it would increase their Adsense income.

Tips for Maximizing Your Google AdSense Revenue.
These easy-to-implement tips to help you maximize your AdSense earnings potential.

1. Show your ads above the fold.
Placing ads above the fold (the section of your page that is visible without scrolling) will make the ads more readily visible to your visitors and increase the opportunity for clicks.

2. Try different ad formats.
Not all web pages are alike, so try using different ad formats to complement the varying layouts of your web pages. Google have a number of ad formats available for AdSense publishers, Choose one from that which is most suitable to your page.

3. Customize ad color combinations.
Try using custom color combinations for your ad units. This allows you to ensure that the text, background, and border colors of your ads complement your website. You can choose from a wide variety of colors to create your own custom color palettes, or select from over 20 pre-defined combinations. When using color palettes, follow below given points.
The background color of the ad the same as or similar to the background color of your page.
The border of the ad a color that is prominent on your page.
The title of the ad a color that is similar to the text on your page.
The URL of the ad a color similar to other link colors on your page.

For added variety and freshness, you can even choose to rotate through up to 4 different color palettes at a time.
visit http://www.google.com/support/adsense/bin/answer.py?answer=9981 for editing your ad colors and creating color palettes.

4. Allow the Google bot to access your site content.
To maximize your potential with AdSense, it is important that your site content is accessible to our content crawler. Certain mechanisms on your site may limit the amount of content we can crawl and use to generate ads:

Robots

If you have a robots.txt file, remove the file or add the following two lines to the top of the file:

User-agent: Mediapartners-Google*
Disallow:

This change will allow google bot to crawl the content of your site, so that google may provide you with the most relevant Google ads.

Frames

If your page uses frames, place the AdSense ad code within the frame containing content so that relevant ads can be served. Placing the ad code in an otherwise empty frame, or in a frame containing only graphics or dynamic content, will prevent google from gathering content and serving targeted ads.

Also, when generating ad layout code for pages with frames, be sure to select the Framed page checkbox on the Ad layout code page.

Login/Authentication requirements

Place AdSense ad code on web pages that do not require an account or password for access. Google crawlers aren't optimized to index pages that require a username and password, and as a result, relevant ads may not be served to these pages.

5. Filter out ads you don't want displayed on your site.
From within the Settings section of your account, AdSense gives you the ability to create a URL filter list. Adding a URL to your filter list will prevent ads from that URL from showing on your website. This is a quick and easy way to prevent competitors' and other unwanted ads from being served to your pages. Ads for the websites that you add to your filter list will not run on your site, but remember that filtering sites may decrease the number of ads that can appear on your pages as well as decrease your potential earnings.

For detailed instructions on how to create a URL filter list, please click here http://www.google.com/support/adsense/bin/answer.py?answer=9875

Please do not click on an ad to find its URL. This may be registered as fraudulent clicks in our system. learn more about how to find the actual URL, please visit http://www.google.com/support/adsense/bin/answer.py?answer=9876

6. Place AdSense ads on text-rich pages.
Add AdSense ad code to pages on your site that predominantly contain text. Only text is used to determine a page's content. Therefore, although Google's targeting technology is optimized to target ads to pages with frequently updated content, image-heavy pages or pages with dynamic media such as Macromedia Flashmay not return relevant ads.

7. Create pages that are simple and clean.
People typically skim a website for less than a minute. Ensure that visitors to your site can find what they are looking for and are not overloaded with clutter. Readability, clear navigation, and speed of loading all contribute to a well designed website.

Make sure that your font colors are easily read on your background color. Use a font size that is easy on the eyes, and use visual clues such as bullets and horizontal lines to make your site easily understood. For additional information, helpful Google search terms include:

website design tips
http://www.google.com/search?hl=en&lr=&ie=UTF-8&oe=UTF-8&q=website%2Bdesign%2Btips
effective website navigation
http://www.google.com/search?hl=en&lr=&ie=UTF-8&oe=UTF-8&q=effective%2Bwebsite%2Bnavigation
web design readability
http://www.google.com/search?hl=en&ie=UTF-8&oe=UTF-8&q=web%2Bdesign%2Breadability

8. Use channels to track performance.
Channels are the perfect way to track the performance of your pages. Before and after optimizing your pages for AdSense, group them into channels to see how your leaderboards are performing versus your towers, or track one domain versus the other. You can even see how individual color choices affect your clickthrough rate. For more information about channels, and instructions on getting started, search or browse http://www.google.com/support/adsense/bin/topic.py?topic=152 for AdSense Support.

For comments, suggestions, and general support questions, please contact google support team at adsense-support@google.com.
For technical support, please contact adsense-tech@google.com.

If you want, you can publish these articles on search engine positioning in your newsletter, web site or ebook. You don't need to take my permission for re-publishing these articles, as long as you display the resource box at the end of each article.
About the Author
Ramdayal Yadav, is Chief SEO in http://www.maharashtradirectory.com/
This is unique Industrial online Business Directoy. For more articles on search engine positioning visit my site http://www.3seo.com/