Wednesday, June 01, 2005

Two Great Tips To Increase Your AdSense Revenue by Chet Brzezinski



If you are involved in affiliate programs then you most likely know about and are using Google Adsense. If used right, you can earn great revenue with the use of AdSense ads when strategically placed throughout your web pages. Over the past 2 months I have literally doubled my AdSense revenue by following two simple steps which I am about to share with you.

Other than general knowledge of using meta tags and keywords, here are two great tips on how to increase your revenue through the use of Google AdSense:

Multiple Adsense Ads
Google now allows up to 3 ad units per page. This means that you can stategically place adsense ads throughout your site. I like to use one wide skyscraper ad (160x600) on the right or left side of the page. Then I like to add two banner type ads (468x60) within the content of my page. It has seemed to work best placing the banner ads far enough apart but not to far where the user never loses sight of one while scrolling down the page.

Ad Design
What I have found that works best when it comes to how your adsense ad looks is not making it stand out from the rest of your pages. Try to blend the ads in with the rest of your pages. The ads should look like text links within your page. I feel that giving them fancy backgrounds, borders, text colors, etc will draw attention away from your ads. This is because they start to look like banner ads and most people have become immune to seeing banner ads. But if the ads look like they are a part of your site then visitors will not ignore them.
About the Author
Chet Brzezinski has been in the affiliate marketing and affiliate management industry since 1997. View more affiliate program related articles at any of Chet's sites below:
http://www.affiliate-program-review.com
http://www.proudmedia.com

How To Evaluate An Affiliate Program by Chet Brzezinski



Ok so you think you have found a good affiliate program to promote on your website or in your newsletter? There are some basic things you need to look out for before joining any affiliate program. Some of them may seem minor but those little petty things can cause you to lose hundreds of dollars in affiliate revenue.

Here are some of the basic things to watch out for when joining an affiliate program:

No Affiliate Manager Contact Information
If they don't provide you with a way to contact them about their affiliate program then what are you going to do if you have a problem? Who are you going to email or call if your check doesn't arrive?

Commission Is To Low
Do you really want to spend time on an affiliate program that pays a measely 2%? I see these programs all over. They pitch their affiliate program and make it sound like it is a privelidge to join their affiliate program and earn pennies per sale. I usually stay away from programs that offer less than 8% commission. I will go a little lower if the products sell good and there is a good profit.

Unreasonable Cookie Length
Make sure you find this in their terms or information pages. This is the amount of time that the customer that clicks through your link remains yours. The standard cookie length is 30 days. This means that if your visitor clicks your affiliate link then they have 30 days to buy for you to get credit. You really don't want to promote an affiliate program that offers less than a 30 day cookie length.

Merchant Site Has Traffic Leaks
Probably the most common thing I see with affiliate programs. Mostly from newbie merchants that just got their affiliate program started. Most don't realize what they are doing and usually will correct the problem once I explain to them how traffic leaks are hurting their business and their affiliate program. Traffic leaks are links on the affiliate program site that potential customers can click on and go to other sites... sites that the affiliate won't get credit for if the visitor buys something. Leaks can consist of third-party banner ads, Google AdSense ads, popups, popunders, text links, etc...

No Phone Sale Tracking
With the internet market growing so rapidly every year this means more customers are shopping online. Alot of them will call the merchants 800 number to call in their order instead of submitting it online. Where does this leave you? The merchant gets the cash on the sale while you get stiffed. So when evaluating an affiliate program be sure to check to see if the merchant has measures set up to track phone orders for affiliates. It is simple to set up and it puts the affiliates ID number next to the phone number. So when customers call in they are asked for that number so they can manually credit the appropriate affiliate for the sale.
About the Author
Chet Brzezinski has been in the affiliate marketing and affiliate management industry since 1997. View more affiliate program related articles at any of Chet's sites below:
http://www.affiliate-program-review.com
http://www.proudmedia.com

Affiliate Program Scams To Watch Out For by Chet Brzezinski



Affiliate programs are a great way to earn extra money or even a good living if you do things right. But unfortunately, there are alot of people out there that know this and will do everything they can to swindle you into selling their products while not having to pay you a dime. There are some merchants that view affiliates as a source of free traffic and free marketing.

Here are a few things that should draw up a red flag when you come accross an affiliate program:

No Contact Information
If they don't post their contact information on their site then you should not bother with them. To me this tells me they are trying to hide something.

Commission To High
Yes, it is great when we find affiliate programs that pay high commissions. But you also have to be careful that they are not just trying to draw you into their affiliate program by using big numbers. It wouldn't be good to earn alot of money just to get scammed. If it is to good to be true then most likely it is. A merchant will never pay more on a commission then they would get for the sale. It is just not business smart.

No Replies To Your Emails
If they do have their email address on their site and you send them an email but they never reply then you should drop them like a hot rock. If you can't trust them to take one minute to give you a reply then you shouldn't trust them to spend a few more minutes cutting and mailing you a check.

Returned Affiliate Payment Checks
If they do send you a check and your bank returns it then this would be another reason to draw up the red flag of being scammed. Of course you should always contact the merchant to try to resolve the issue, it could be an honest mistake. But if it happens in conjuction with no email replies and lousy affiliate support then I wouldn't waste anymore of my time with them.

The bottom line is that you should always use your gut feeling when dealing with affiliate programs. If you are not sure about an affiliate program then search the search engines for the merchants name. If they are known for scamming affiliates you are sure to find it in the search engines and affiliate forums.
About the Author
Chet Brzezinski has been in the affiliate marketing and affiliate management industry since 1997. View more affiliate program related articles at any of Chet's sites below:
http://www.affiliate-program-review.com
http://www.proudmedia.com